Based in San Francisco, Kendo creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio today consists of Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.  

The name KENDO is a play on the phrase “can do.”  What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling.

Kendo was started by David Suliteanu in 2010 while he was the CEO of Sephora Americas. In 2014 David joined Kendo to work fulltime as its CEO and the company became independent of Sephora, and joined the Perfumes and Cosmetics group of LVMH (Louis Vuitton Moet Hennesy, the world’s largest luxury brand group).